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   SOCIAL MEDIA RESOURCES :
 

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                CASE STUDIES IN
                    SOCIAL MEDIA
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·              Social Media Influence Industry Reports
     and Case Studies:
     http://socialmediainfluence.com/
     research/industry-case-studies-presentations/

·              Wiki site by Peter Kim on case studies
     involving social media marketing:    
     http://wiki.beingpeterkim.com/

·              Social Media Governance Policies:   
    http://socialmediagovernance.com/
     policies.php

·              Altimeter Group Social Media
     Policies Wiki:
     http://wiki.altimetergroup.com/
     page/Social+Media+Policies

·              Social Media Policy Examples
     (Dave Fleet):
     http://davefleet.com/2010/07/57-
     social-media-policy-examples-resources/

·              Social Media Policies
     (Lauren Papworth):   
     http://laurelpapworth.com/enterprise
-    list-of-40-social-media-staff-
     guidelines/

·             Marketing Profs Library for Digital and
    Social Media:
    http://www.marketingprofs.com
/   marketing/library

·             Measurement Camp Case Study
    Resources:
    http://measurementcamp.
    wikidot.com/case-studies

·             How franchises are using social media
    for customer service:    
     http://www.businessinsider.com/
     social-media-helps-wall-street-
     meet-main-street-2010-12#

·               How to get started with a social media
     campaign (Business Insider):    
     http://www.businessinsider.com/
     10-steps-to-getting-started-in-
     social-media-marketing-2010-11#

      Pepsi Refresh Project

·              Social Media White Paper –
     Tracking the Influence:
     http://www.web-strategist.com/blog
     /2007/08/20/social-media-white-paper
     -tracking-the-influence-factiva-of
     -dow-jones/

·              SmashLab – Primer in Social Media:   
     http://www.smashlab.com/papers
     /item/p/list6ItemID/v/3

·              Cision White Papers:   
     http://us.cision.com/resources/
     white_papers.asp

·              Pew Research Center:    
     http://www.pewinternet.org/

·              Pew Internet Research –
     Social Networking:   
     http://www.pewinternet.org/topics/Social- 
     Networking.aspx

·              Pew Internet Research – Web 2.0:   
     http://www.pewinternet.org/
     topics/Web-20.aspx

·               Society for New Communications Research:   
      http://sncr.org/

·              NewComm Collaborative (SNCR):  
     http://www.newcomm
     collaborative.com/?p=1366

·              Center for Disease Control and Prevention  
     (CDC) Social Media:   
     http://www.cdc.gov/socialmedia/

·              Department of Defense
     Social Media (DOD):  
     http://socialmedia.defense.gov/

·              US Navy & Social Media:  
     http://www.doncio.navy.mil/
     PolicyView.aspx?ID=789

·              Red Cross Social Media & Disasters online  
     survey