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   SOCIAL MEDIA RESOURCES :
 

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         GROUPS & BLOGS
      
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            ACADEMIC
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                CASE STUDIES IN
                    SOCIAL MEDIA
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              Social Media Influence Industry Reports
     and Case Studies:

     http://socialmediainfluence.com/
     research/industry-case-studies-presentations/

              Wiki site by Peter Kim on case studies
     involving social media marketing:
   
     http://wiki.beingpeterkim.com/

              Social Media Governance Policies:   
    http://socialmediagovernance.com/
     policies.php

              Altimeter Group Social Media
     Policies Wiki:

    
http://wiki.altimetergroup.com/
     page/Social+Media+Policies

              Social Media Policy Examples
     (Dave Fleet):

     http://davefleet.com/2010/07/57-
     social-media-policy-examples-resources/

              Social Media Policies
     (Lauren Papworth): 
 
     http://laurelpapworth.com/enterprise
-    list-of-40-social-media-staff-
     guidelines/

             Marketing Profs Library for Digital and
    Social Media:

   
http://www.marketingprofs.com
/   marketing/library

             Measurement Camp Case Study
    Resources:

   
http://measurementcamp.
    wikidot.com/case-studies

             How franchises are using social media
    for customer service:  
 
     http://www.businessinsider.com/
     social-media-helps-wall-street-
     meet-main-street-2010-12#

               How to get started with a social media
     campaign (Business Insider):
   
     http://www.businessinsider.com/
     10-steps-to-getting-started-in-
     social-media-marketing-2010-11#

      Pepsi Refresh Project

 

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SOCIAL MEDIA WHITE PAPERS
 & RESEARCH RESOURCES
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              Social Media White Paper
     Tracking the Influence:

     http://www.web-strategist.com/blog
     /2007/08/20/social-media-white-paper
     -tracking-the-influence-factiva-of
     -dow-jones/

              SmashLab Primer in Social Media:   
     http://www.smashlab.com/papers
     /item/p/list6ItemID/v/3

              Cision White Papers:   
     http://us.cision.com/resources/
     white_papers.asp

              Pew Research Center:    
     http://www.pewinternet.org/

              Pew Internet Research
     Social Networking:   

     http://www.pewinternet.org/topics/Social- 
     Networking.aspx

              Pew Internet Research Web 2.0:   
     http://www.pewinternet.org/
     topics/Web-20.aspx

               Society for New Communications Research:   
      http://sncr.org/

              NewComm Collaborative (SNCR):  
     http://www.newcomm
     collaborative.com/?p=1366

              Center for Disease Control and Prevention  
     (CDC) Social Media:   

     http://www.cdc.gov/socialmedia/

              Department of Defense
     Social Media (DOD):  

     http://socialmedia.defense.gov/

              US Navy & Social Media:  
     http://www.doncio.navy.mil/
     PolicyView.aspx?ID=789

              Red Cross Social Media & Disasters online  
     survey