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R. I.
Conference is Over Day
4 in
Amsterdam
The
"Heineken Experience was very cool!"
My 1st post in Amsterdam-the
conference is a hit!
My 2nd post in
Amsterdam- a 'foodie' paradise!
My 3rd post -- Reputation
Institute Conference -- Day 3
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One of the neat
features at the Heineken
Experience was that you could either take
a picture of yourself, or make a music video of
yourself seeing a Dutch song with a Heineken. I
decided that the photo would be the best choice!
:D I also got to email this picture as well - what a
neat feature!
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Since I did my
research project for the RI
Conference on Heineken, I thought that it was
appropriate to go and see Heineken myself. I
have to say, this was a cool place to go and a
must see in Amsterdam! |
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Here is the
main entrance to the Heineken
Experience! |
The Heineken
Experience had many displays
featuring the history of the company, the people
that created the brand, and the various logos
and advertisements that were used.
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This was one of
the first labels of Heineken. |
A display that shows
the evolution of the Heineken
logo - very interesting! |
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My ticket to
the Heineken Experience. Here
is a little background of this ticket - a few months
ago, I wrote on my blog that I was going to do a
case study for the RI Conference on Heineken.
I was contacted by Heineken and asked to come
by to take the tour - the general manager of the
HE was Mr. Dohmen, and he sent me some free
tickets to Heineken - thank you so much for this
wonderful experience!! :) |
The four
ingredients of Heineken - water,
barley, hops, and yeast. |
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Wow - that must
hold a TON of Heineken! |
One of the
things that I found going through the
HE is that you can taste Heineken wherever
you go. :) |
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Heineken tasting along the way - just one stop of
course. |
Heineken horse carrier
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Yes - there is even a
Heineken ride at the
Heineken Experience! |
In the Heineken Ride,
it is an interactive video
where you "experience" what it is like to
make a Heineken. For example, when they are
cooking the Heineken, the room gets a little
warm, and when it is mixed with water - you get
a little wet. We were standing on a platform
that moved along with what was shown in the
movie - very interesting! |
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The Heineken tasting
room - this is true Heineken! |
As you can see -
everyone had their own
Heineken, even me. :) |
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The Heineken lounge
where you can relax and
watch Heineken advertisements. |
Bond... James Bond -
For the last 007 movie,
they partnered with Heineken for several
campaigns that were released in Europe
and the Netherlands - very cool!
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Not only can you
email videos and photos of
yourself, but you can also participate in surveys
for the Heineken corporation - both in writing
on these interactive stations and in video
format - very tech savvy! |
Here is another
picture of some Heineken -
very neat! |
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