"Running my own web site since 1995!"
We started classes here at the University of
Tennessee this past Wednesday, and it has been great
teaching my PR
Principles class so far. My students are energetic and engaged with the material , and they have been very active in
learning more about public relations. What has been interesting for me so far is that everyone appears to want to know
more about how to manage their online reputation. Whether it is for their own personal brand, or sharing this knowledge
with students getting ready to graduate and into their first position, it has definitely been a topic of conversation.
I started giving guest lectures on this very topic
University of Tennessee
two years ago exactly, back in the Fall 2008
semester. During my time as a track and field athlete and PR professional, there were some best practices I learned
along the way to help establish a positive, personable, and engaging online presence and personality.
People have asked me –
what exactly is
an online personality?
It is similar to how you define what a personality
(specific characteristics based on behavior, emotion, temperamental) that makes a person unique and original – but this
is showcased in a virtual form in different formats. Whether it is presenting a YouTube video of yourself or how you write
blog posts or sharing pictures – all of these elements make up your online personality.