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updated:
07/02/2011
Year 4
Tennessee Ph.D Program!
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Welcome!
My final year of my Ph.D. Program was another
whirlwind of
activities! I passed my dissertation defense, it was accepted and
now
published . You can download it at the University of Tennessee.
One of the highlights of this year was publishing in Public
Relations
Review and making a small contribution by coining the term
"Social Media Influencer Capital."
I have
accepted a position at the University Of Louisville as
an
Assistant Professor of Strategic Communications. I am
entering
my third year as an on-line instructor
for West Virginia University
very successful distance education program. I even had a
young
soldier serving in Afghanistan as a student.
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Presenting on
Social Media
Today!
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Our research topic this
year is:
Reverse-Engineering Leadership: Deconstructing
Perceptions of
Personality in Generals and CEOs
What do Mark
Zuckerberg, CEO of Facebook, and retired U.S. Army General
Stanley McChrystal have in common? A Q-sort technique was used to identify
audience perceptions of personality characteristics of CEOs and generals,
and
results indicate more similarities than differences. CEOs and
generals were
not viewed as similar to narcissists.
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2011 Reputation Institute's Conference
In New Orleans
Real-time Media: Managing
Your Brand in a World
of 24/7 Communication
Presenters:
Elanor Colleoni, Copenhagen Business School (Denmark)
Karen Freberg, University of Tennessee (United States)
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Are you going to the PRSA
Digital Impact Conference in New York?
If social media is your thing, then this is the place to be!
CLICK on the picture
above to see the program and with ME in it!
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I
just created a new feed titled
"The Crisis & Social
Media Daily"
that shares links and posts by professionals, organizations,
and businesses I follow on Twitter that focus on social media,
PR, and crisis communications. Thought you all might find this fun
:)
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Available
online 4 December 2010
published in Public
Relations Review
Who are the
social media influencers? A study of public
perceptions of personality Karen
Freberg et al
Research
highlights
Use of the California
Q-sort (CAQ) to augment practitioner understanding
of audience perceptions of social media influencers (SMIs). Ability
to
compare and contrast audience perceptions of SMIs and other relevant
message sources, including CEOs. Introduction of concept of
“social
media influencer capital”.
Addition of a method to assess quality and
relevance of SMI influence, not just quantity as indicated by number
of followers, etc.
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CLICK to read
Social Connectivity predicts subjective Loneliness
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